Dokument: Firm prominence and price framing
| Titel: | Firm prominence and price framing | |||||||
| URL für Lesezeichen: | https://docserv.uni-duesseldorf.de/servlets/DocumentServlet?id=72354 | |||||||
| URN (NBN): | urn:nbn:de:hbz:061-20260219-122620-6 | |||||||
| Kollektion: | Publikationen | |||||||
| Sprache: | Englisch | |||||||
| Dokumententyp: | Wissenschaftliche Texte » Artikel, Aufsatz | |||||||
| Medientyp: | Text | |||||||
| Autoren: | Wenzel, Tobias [Autor] Chioveanu, Ioana [Autor] Gu, Yiquan [Autor] | |||||||
| Dateien: |
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| Stichwörter: | Price framing , Price complexity , Firm prominence , Consumer confusion , Consumer protection policy | |||||||
| Beschreibung: | This paper explores the strategic use of price framing in a duopoly where firms differ in their prominence and where both frame differentiation and frame complexity are sources of consumer confusion. It analyzes the interaction between the relative effectiveness of the two sources of consumer confusion and firms’ prominence levels, and its impact on equilibrium outcomes. A parametric condition on firms’ prominence delineates different equilibrium outcomes and synthesizes the interaction between firm prominence and consumer confusion. In equilibrium, firms do not always coordinate on the most effective source of confusion. The impact of consumer protection policy on market outcomes, especially consumer surplus, depends crucially on underlying market conditions, and can be ineffective or even detrimental to consumers. | |||||||
| Rechtliche Vermerke: | Originalveröffentlichung:
Chioveanu, I., Gu, Y., & Wenzel, T. (2026). Firm prominence and price framing. Journal of Economic Behavior & Organization, 243, Article 107458. https://doi.org/10.1016/j.jebo.2026.107458 | |||||||
| Lizenz: |  Dieses Werk ist lizenziert unter einer Creative Commons Namensnennung 4.0 International Lizenz | |||||||
| Fachbereich / Einrichtung: | Wirtschaftswissenschaftliche Fakultät | |||||||
| Dokument erstellt am: | 19.02.2026 | |||||||
| Dateien geändert am: | 19.02.2026 |
