Dokument: The relevance and influence of social media posts on investment decisions of young and social media-savvy individuals — An experimental approach based on Tweets
| Titel: | The relevance and influence of social media posts on investment decisions of young and social media-savvy individuals — An experimental approach based on Tweets | |||||||
| URL für Lesezeichen: | https://docserv.uni-duesseldorf.de/servlets/DocumentServlet?id=67949 | |||||||
| URN (NBN): | urn:nbn:de:hbz:061-20241211-121726-7 | |||||||
| Kollektion: | Publikationen | |||||||
| Sprache: | Englisch | |||||||
| Dokumententyp: | Wissenschaftliche Texte » Artikel, Aufsatz | |||||||
| Medientyp: | Text | |||||||
| Autoren: | Kuerzinger, Lars [Autor] Stangor, Philipp [Autor] | |||||||
| Dateien: |
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| Stichwörter: | Mediator analysis, Social media, Experimental finance, Investor sentiment, Behavioral finance, Efficient market hypothesis | |||||||
| Beschreibung: | We conducted an experiment to examine the role of positive and negative tweets (generated by AI) on investment behavior of young and social media-savvy individuals, comparing them with provided historical and fundamental financials. Through mediator analysis, we discovered that positive tweets have a significantly positive mediating effect on investment amounts, while negative tweets have a negative impact. Importantly, we found that this effect is not primarily driven by the perception of the tweets; rather, positive tweets influence individuals’ perception of a company’s financials which is the most influencing factor in individuals’ investment decision. In this manner our study contributes to the existing literature by (1) proving evidence for a causal effect of social media investor sentiment on investment behavior on capital markets and especially (2) focussing how the influence channels are built. | |||||||
| Rechtliche Vermerke: | Originalveröffentlichung:
Kürzinger, L., & Stangor, P. (2024). The relevance and influence of social media posts on investment decisions of young and social media-savvy individuals — An experimental approach based on Tweets. Journal of Behavioral and Experimental Finance, 44, Article 101005. https://doi.org/10.1016/j.jbef.2024.101005 | |||||||
| Lizenz: |  Dieses Werk ist lizenziert unter einer Creative Commons Namensnennung 4.0 International Lizenz | |||||||
| Fachbereich / Einrichtung: | Wirtschaftswissenschaftliche Fakultät | |||||||
| Dokument erstellt am: | 11.12.2024 | |||||||
| Dateien geändert am: | 11.12.2024 |
