Dokument: Three essays on crowdfunding: Exploring what mobilizes backers and drives crowdfunding success
| Titel: | Three essays on crowdfunding: Exploring what mobilizes backers and drives crowdfunding success | |||||||
| URL für Lesezeichen: | https://docserv.uni-duesseldorf.de/servlets/DocumentServlet?id=63371 | |||||||
| URN (NBN): | urn:nbn:de:hbz:061-20230815-115015-1 | |||||||
| Kollektion: | Dissertationen | |||||||
| Sprache: | Englisch | |||||||
| Dokumententyp: | Wissenschaftliche Abschlussarbeiten » Dissertation | |||||||
| Medientyp: | Text | |||||||
| Autor: | Selasinsky, Constantin [Autor] | |||||||
| Dateien: |
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| Beitragende: | Prof. Dr. Eva Lutz [Gutachter] Prof. Dr. Börner, Christoph J. [Gutachter] | |||||||
| Dewey Dezimal-Klassifikation: | 300 Sozialwissenschaften, Soziologie » 330 Wirtschaft | |||||||
| Beschreibung: | The factors that drive crowdfunding performance are multifaceted and depend amongst others on the campaign characteristics and on the entrepreneur’s approach how to market and present the project. This dissertation aims to identify the features that attract backers concerning the language entrepreneurs use to present their projects on a crowdfunding platform.
This cumulative dissertation comprises three separate studies. In detail, the first study deals with investor-related signals from different signal sources, the second study with a sustainability orientation, and the third study with novelty language. | |||||||
| Lizenz: |  Dieses Werk ist lizenziert unter einer Creative Commons Namensnennung 4.0 International Lizenz | |||||||
| Fachbereich / Einrichtung: | Wirtschaftswissenschaftliche Fakultät | |||||||
| Dokument erstellt am: | 15.08.2023 | |||||||
| Dateien geändert am: | 15.08.2023 | |||||||
| Promotionsantrag am: | 30.03.2023 | |||||||
| Datum der Promotion: | 21.06.2023 |
